Thursday, November 7, 2013

CH. 17

Personal Selling and Sales Management


Much of Nabi sales comes from its products interaction with its user base its kids. The following and above commercials shows the 3 different customer bases they will attract. That of young kids that watch Nick Jr. and those from urban America and those from a picket fence backdrop.
 
 
 
The following commercial is from a more picket fence backdrop:
 
 
 
 

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