Ch. 16

Advertising, Public Relations and Sales Promotions.

FUHU has launched an innovative advertising campaign led by award winning Draftfcb L.A. as its agency of record(AOR) . The commercial above shows FUHU comparative advertising against its Amazon Kindle competitor.

Fuhu also uses one of the eleven executional styles to advertise its products above that of LIFESTYLE.

FUHU also uses commercials to show another of the Eleven Executional Styles for Advertising that of DEMONSTRATION

PUBLIC RELATIONS

Holly Robinson Peete Joins Fuhu, Inc. as nabi Brand Ambassador

 

Fuhu, Inc., the creators of the award-winning nabi tablets for kids, announced today, mother, actress and philanthropist Holly Robinson Peete has joined the company as a brand ambassador for its nabi family of products made just for kids. Holly Robinson Peete will help educate parents on the benefits of integrating a tablet into their children's lives as a key tool for both learning and entertainment. She will also spearhead the company's autism program, Inspire, as lead strategist.