CH. 18

SOCIAL MEDIA AND MARKETING.

Social media may be described as any tool or service that uses the internet to facilitate conversation.

Time Controls Why we like it: nabi Time Controls helps parents manage children’s screen time by setting time limits and enforces them through nabi – a character that interacts with children to let them know their time is up. Time Controls also allows parents to gain real insight into what their children are doing on the tablet and for how long. Most importantly, Time Controls encourages children to learn and earn by rewarding time spent on educational apps with more playtime on their favorite apps and games. Ages: Ages 3 to 10. Great for special needs. Price: Free, preloaded on nabi 2 tablet ($179.99) www.nabitablet.com The above was taken from the National Parenting Publication Awards website. There is an interesting relationship going on here that I feel is relevant to the discussion. This review site gives also the pricing information and website details. It would be expected from a so called independent review site we would expect some amount of impartiality. This is not however the case. Here the reviewer acts as a medium to go to the marketers website. Their is much ambiguity in Review Sites. What is learnt from social media however is that is redefines the mold from which marketing operates as a whole. Content now is not made for television but some maintain close to 70% visibility on social media. As in my product the NABI 2, you will be hard pressed to see a commercial airing on ABC Nightly news however if it is shown it will be on Saturday morning cartoons that  being a teaser to an app it has online.