CH. 3
Ethics and Social Responsibility.
Ethical behavior in business
TOYS-R-US and FUHU are currently locked in a court battle over breach of trade secrets stemming from the NABI original foray on the market. TOYS-R-US signed a exclusive contract with FUHU to sell the NABI. The stores numbering 1640 in all would have been a marketers best possible dream. They only ordered 15,00 more NABI literally 9 per store. The following Christmas season TOY-R-US released the
TABEO with similar specs to the NABI. The case is still in ligation as
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