CH. 4

The Marketing Environment

Social Factors: The tablets engage kids in using the apps as a everyday tool to help with chores. Which is really comparative to experiences on facebook and instagram.

Demographic: The generation the tablet is geared towards is knows as the generation Z.

 

 

 

 

 

 

 

Economic factors : Nabis are priced where parents could take advantage of the options available.

Technological factors : it would be interesting to see FUHU adopt some experimental elements to their products.

Legal : ungoing legal issues with TOYS-R-US.

Competitive Factors : Nabi was the first tablet made exclusively for kids. As other companies prove first to market helps in brand recognition and customer loyalty. The only issue they may face is the lack of continued innovation on FUHU part