Friday, October 4, 2013

CH.2

Strategic Planning for Competitive Advantage.

FUHU ON :
MARKET PENETRATION.
  • Nicklelodeon NABI tablet sold at Walmart.
  • Dream tablet for DREAMWORKS SKG.
  • NABI preloaded with DISNEY videos sells only at BestBuy.
 
MARKET DEVELOPMENT.
  • China launch later this year through connections with Foxconn.
  • Foxconn has 1.4 million employees making products for industry leader Apple Inc.


NABI JR
DIVERSIFICATION
  • 5" NABI JR. ($99)
  • 10" NABI XD ($249)
  • NABI 2 ($199)



NABI 2



MARKETING MIX

PRODUCTS ARE VISIBLY BRIGHT AND ATTRACTIVE TO YOUNG USERS.



 


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