CH. 7 BUSINESS MARKETING

Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption.

Strategic Alliances: Fuhu has a number of partnerships with other firms. Google was added in the form of the Google Play Store. Kids may now download kid safe apps to their Nabi's. Similarly Disney partnered with Fuhu so that Disney's huge content apparatus can be made available to kids. Cartoon Network also partnered with Fuhu as well. If one looks at Fuhu website Partners take on similar billing as do Investor Relations and Careers and About Us have.

All the products that FUHU sells are sold through resellers either online or in stores. These resllers include but not limited to BestBuy, Walmart, Target, BJ's, Kmart, GameStop, Sam's Club and Sears.

The purchase volume for Fuhu products for retailers BestBuy that sells its Nabi line usually order huge inventories from Fuhu.

Customers for Fuhu may amount to possible close to 200 depending on the size and scale of the businesses that buy from Fuhu.

The following article talks about Fuhu partnerships with the Japanese telecom operator KDDI who invested $5 million into Fuhu.

http://www.fiercemobileit.com/story/kddi-invests-5m-educational-apps-maker-fuhu/2012-11-01.